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Alzheimer’s Disease International (ADI) is launching a global campaign ‘Old age or disease? Recognising dementia’ on World Alzheimer’s Day (21 September). The campaign is in response to a NOP World survey which found that sixty-five percent of a thousand adults interviewed believed that dementia is a natural consequence of ageing. The campaign, promoted through Alzheimer associations around the world, sets to dispel the myth that dementia and memory loss, the most common early symptom of dementia, are a natural part of the ageing process. Professor John Bayley, husband of the late Dame Iris Murdoch said in his support for the campaign ‘I first noticed Iris was not herself in a public place.
