'font-style:italic;' class='uawbyline'>by Rob Metras
What is niche marketing? A niche is typically considered to be a small space or notch, or a space or activity for which a person is best suited. Niche marketing can then be thought of as marketing within a well defined area within which a person or company is well fitted.
With Google and other modern search engines an important goal is to have your site appear on the top or as near to the top as possible on a search results page. When people submit keywords or phrases looking for services, products, or information most users will not look beyond the first or second page of results. Often the only reason someone will search beyond the front two pages is if they still haven’t found what they are looking for.
