'font-style:italic;' class='uawbyline'>by Brian Basch
A new idea in advertising has burst onto the scene of Internet marketing with the appearance of Pay Per Click advertising. The search engines have finally managed to find a way to make a profit with online marketing. Let me explain how this can be done.
Let us pause for a moment to reflect on the way advertising used to be done. You would simply place an ad with a company, pay them for running it and it would be exposed to many people.
