Students approach me, wondering how to develop a system to sell e-books online. They have big dreams of a massive website, complete with links to online articles, free information, seminar schedules, and more. Unfortunately, that is the wrong approach. Those websites confuse customers and dilute your message, preventing your e-book from selling.
If we cant rely on fancy websites to sell an e-book, what else is there?
At first you want to create a web page that only focuses on this one e-book. A one-page website is the best method of marketing information products. Meaning, this web page will only have one page and the only link on this page is going to be the “Buy it” button that leads people to your shopping cart so that you can collect their money.
