'font-style:italic;' class='uawbyline'>by Mark Walters
A substandard, lacking in professionalism, sales letter is often the result of trying to write one yourself from scratch. With your sales copy saying so much about your company’s character, this is simply not acceptable.
You may be wondering, what the big deal is about having a sales letter? Well, a sales letter is often the first thing someone will read when they hear about your company, product, or service. Assume it is the first point of contact for your business. If your letter reads unclearly, or has many grammatical and spelling errors, customers will not bother with you.
