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2008
12
July

4 Strategies to Boost Your Website Traffic

by D. Hatcher

The most important thing Internet marketers need is traffic. Without traffic (targeted traffic) how would you make any sales? It doesn’t matter how good your website is traffic is key. You could have the best headlines and sales copy on the planet and it wouldn’t make a bit of difference in your bottom line. That is because, without a sufficient amount of traffic you will not do very well. This article is going to reveal four very simple things that can be put to use immediately. These are time tested and proven methods for getting targeted traffic to flow to your capture page.

Write articles. This is an often underutilized method of traffic generation, especially by internet marketing beginners, that does more than just bring traffic to your website. It positions you as an expert and builds trust in your prospects’ minds. The value of this is often underestimated. People have to trust you or value your opinion if they are going to order from you or join your “team.” People will pass you by if they don’t first feel comfortable with you and respect your opinions. Submitting articles is a great way to “break the ice”.

Here is what to do. Write a series of articles relating to your particular market. Submit two articles per week to major article sites such as ezinearticles.com or goarticles.com. At the bottom of the article is an area that is referred to as the “resource” area. You can have a signature (or bio) in that area. You can include information about your website and include a link to your webpage. If people value the information you offer, they will click the link and be taken to your website. This is why it is extremely important to provide useful, high quality information. People will only want to visit your website if you give them something of value first.

Exchange links with popular sites. This method is effective in several ways. First, you will get traffic and increase search engine ranking through the links that are posted on other sites. Also, as additional websites link to your site, your search engine rankings begin to rise. This can be a significant source of traffic. Showing up on the first few page in major search engines for your keywords can bring you hundreds or thousands of visitors per month.

Here is how to get links to your site. Find sites that are similar in theme to your website. Inquire about the possibility of doing a link exchange with you. In your communications with them, paste a link to their page that you are displaying on your website. Now the ball is in their court. They will do one of two things, either accept your offer or not. If they refuse to do an exchange with you remove their link from your site.

Use Pay Per Click advertising. Although Pay Per Click costs money, it can be a very good way to drive targeted traffic to your site. If you select your keywords with care and make proper bidding choices it can be a very cost effective and useful tool to add to your marketing plan. Google Adwords and Overture are the two top Pay Per Click companies. However, Yahoo and MSN offer pay per click advertising as well, often for less cost per click than the “big guys.” To get the most out of Pay Per Click advertising you need to be armed with at least a bit of knowledge on the subject. I suggest buying a book or ebook on the in’s and out’s of pay per click advertising before starting a campaign.

Submit videos to video sites. Videos are one of the best ways to get yourself “found” on the internet. Major league videos can also be made with the most basic equipment. For instance, you can use a small digital camera with a movie mode or an inexpensive webcam. Processing your movie can be done using a free video editing program that is part of your Windows operating system.

Here is what to do. Make a short and to the point video and do whatever editing you wish to do to it. Upload it to Youtube and give it a title and description based on it’s content. There are things you can do to make sure that it is seen by many people. For example make sure you use keywords or “tags” that target the audience that you are going after. Probably the best way to learn about how to do good video is to watch some of the most viewed videos that relate to your topic or business. Note the decriptions and tags that these videos use.

The traffic generation strategies mentioned above can make a huge difference in getting you traffic. I suggest using them all. This will give you the most traffic possible in the shortest amount of time. Of course there are many other things that can be done, but these methods mentioned are very easy to impliment and are very effective. Remember one thing, the more effort you put into the methods provided in this article the better they will work for you. Period!

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