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If you’ve decided to start a copywriting services business, you’ll be wondering what kinds of services you can offer your clients.
The services you can offer include writing many different forms of copy, depending on your clients’ needs. Because your copy will directly impact your clients’ cash flow, you can charge highly for your services.
Although there are many different kinds of copywriting services you can offer, let’s look at four kinds:
1. Advertising copy - every business needs to advertise
Advertising copy is advertising text in all its forms - both online and offline.
The types of marketing services you could offer include Web sites and brochures, as well as radio and television advertising - writing scripts.
2. Lucrative direct response: you’re a sales person in words
Writing direct marketing copy is a lucrative form of copywriting. It’s salesmanship in print. Direct marketers write copy for sales letters both online and offline.
A direct marketing sales package will include the sales letter, as well as other copy for the mailers, and often follow up letters too. Many copywriters, when creating direct sales packages, prefer to accept a royalty on the total sales made by the package.
3. Writing copy for the Web world - endless opportunities
Web copywriting involves many different forms of copywriting, from simple text ads, to entire Web sites. As a Web copywriter, you’ll be tasked with writing material like blogs and ezines, and well as all forms of product advertising.
4. Public Relations copywriting: you’re a spin doctor
Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company’s new offering can take months, so many PR copywriters are on retainer.
As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.
In these four areas, we’ve only just scratched the surface of the many different kinds of copywriting services you can offer you clients. As you can see, copywriting is never boring.
Tags: Business
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