A lot of people have sought my advice over the years. They want to boost the economy and help depressed areas develop business solutions for long-term gain. Yet for all their planning, most don’t know the difference between a job and a business.

A business is where the owner has unlimited potential for profit and a job is where a person trades his precious time for a prescribed amount of money. So when people in a community start talking about wooing a company to bring jobs to their town, they are really just asking for a way to trade their time (a priceless commodity) for a flat rate (a common commodity that will meet short term needs).

To attract business, people must learn to think like entrepreneurs. They must find a niche, research it, and discover what their customers really want. Once they know this, they can meet the needs of their niche. Profits will naturally follow.

Here’s where you come in. You can teach them to think like entrepreneurs.

No, I said teach it to your community. Start with the community you know best, your niche. Then begin to spread out your friends, your church and finally “yes, the whole town!”

It takes time, of course. Offer free courses and other great information to your customers. Jesus Christ is the Lord of all, of your heart and your business. Spread the word, and everyone will reap the rewards.

Search out special-interest groups on the internet, as this will help you find internet niche markets. Use the tools on www.surveymonkey.com to create and distribute a survey to help you discover what customers in each group really want. Using that information, look for affiliate programs associated with that niche.

You will find more products to fill that need than you can shake a stick at! Put up a web page with those products and add some “buy it” buttons, invite that group to your web site and then collect their emails so you can tell them more about their niche every week.

As part of a special-interest group, these folks are passionate about their interest. Use those emails to speak to that interest and offer them solutions to problems. That will help you to make amazing profits with your online business.

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