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Brazil has emerged as the most powerful economy in Latin America. In this article, we will disclose more information about this beautiful country and tips on how to start importing and exporting.
This federal republic boosts a population of close to 200 million people with its official language as Portuguese. There are a lot of other important communities that speak Spanish, German, Japanese, English and other Amerindian languages. Its currency is the real and its capital is Brasilia. Its most important industries are textiles, shoes, chemicals, cement, lumber, iron ore, tin, steel, aircraft and motor vehicles. Brazil’s main business partners are the US, China, Argentina, Germany, Nigeria and the Netherlands.
Brazil has various assets that ensures its future stability such high quantities of natural resources like bauxite, gold, iron ore, manganese, nickel, phosphates, platinum, tin, uranium, petroleum, hydropower and timber.
In order to successfully start doing business in Brazil, you will need to know more and adapt to their culture. For example, the dress code for men is a suit and tie. For woman, wear a pant or skirt with a blouse. If you work in the banking industry, you will be expected to dress very formally. Greeting with potential business partners are a firm handshake with a tap on the back and an air kiss for woman.
When planning for meeting, try to do this around 15 days before. Also expect your potential Brazilian partner to be around 10 minutes late. Nonetheless, you should always be on time. It is not unusual that Brazilians talk about business during lunches and dinner.
Gifts are usually not expected but if you insist on giving something, offer company materials such as pens, agendas or things without great material value. Expensive gifts are sometimes viewed as bribes and this can be seen as something negative so don’t take any chances.
As you can see, trading in Brazil can be very lucrative for your company. You need to carefully look at the opportunities that your industry offers in this fast growing market and start planning on how to penetrate this market.
Ariel Dess specializes in assisting businesses successfully import and export with Latin America. To access to his valuable resources, tips and links, click here sales lead generation
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