By James Comer
Wikipedia, the popular online encyclopedia defines ‘article marketing’ as “a type of advertising through which a business writes short articles related to its respective industry.”
Internet article marketing works very well. Did you ever think about why there have been a lot of article directories appearing everywhere on the internet for the past year? Internet article marketing is a wonderful way to get lots of interested traffic to your blog or website. By using articles to market your site, you’ll save lots of money by not having to spend money on advertising services.
Depending on how competitive your niche is, the costs can begin to add up very quickly. Often times you end up with a negative return on your investment. This can be easily overcome by using internet article marketing.
By using article marketing, you can become a known expert in your particular niche(s).
Article marketing builds lots of incoming back-links for your website from all over the internet.
How Does Internet Article Marketing Work?
You know, the web is made of lots of websites. These sites contain tons of content. People usually search for this content with a particular subject in mind. This information is found easily by a search engine. What a search engine does is go out and follow from link to link on the internet. The search engine collect this information and digests it and catalog and index it using the information and the keywords found on each page.
By carefully indexing and cataloging the information that they found when crawling the web, the search engines give you the best information they have which is related to the subject that you were searching for. The content that the search engines find has to be accurate, fresh, and closely relate to whatever term was searched for. Articles, if well written, are considered an invaluable source of information from which to draw.
If a website is to keep it’s visitors returning on a regular basis, the webmaster must provide their visitors with interesting, timely, and accurate information. These factors are vitally important for someone who maintains a website or blog on a daily basis. If the webmaster wants to climb high and remain there in the search results for his particular niche, he has to post new information to his site every day.
As I’m sure you are aware, you need to post everyday to your website, and this can gobble up alot of your valuable time. As a webmaster, you can supplement the content on your site with quality, well-written articles authored by other people. The only requirement is that you leave the author’s resource box intact including keeping the links live if that is how they were when you retrieved the article from the article directory.
Ok, What Is An Article Directory?
An article directory is composed of a big database of articles about a variety of subjects in a variety of categories. People who write articles are encouraged to submit their articles there. Webmasters, that’s usually you- are able to gather free articles for posting on their own websites as long as they credit the original author by leaving the resource box intact including the author’s links. Article directories hold alot of information about almost any subject that you can think up. There are probably some subjects that you probably haven’t even thought of that you could find there.
There are specialized article directories which only accept articles that are written about certain niches such as internet marketing, women’s health issues, or even computer technology. The only thing that you need to do is read their submission rules and find out what is allowed and what isn’t. Most of the large article sites allow you to submit your article on most any subject as long as it doesn’t promote violence or hate speech and other things like that. It’s always up to the website owner what he or she permits. They have the final word.
What Do I get in Return For Giving My Articles To An Article Directory?
After the last paragraph in the article, there is a place where the author can place their author’s resource box. This resource box usually contains a couple of sentences about the author and another sentence or two with a link embedded pointing the visitor to the blog or website of the author.
When you submit your articles to an article directory, you’ll gain many benefits. Not only will you get free marketing from it, you’ll also get lots of exposure.
Research Is Crucial
Just like any aspect of marketing, internet article marketing is not any different. You need to research the topics of your articles. You can do this by looking at and reading blogs and visiting forums which are relevant to the subject that you are writing about. Often a good place to start is to see what people are “talking about”. Now that you have a topic, or probably several topics to write about, you should be able to write an article between 300-700 words without too much trouble.
I’ve Written My Article, Now What?
First, make sure to post your article on your own blog, or website. Wait for a couple of weeks to a month until after your article is indexed by the search engines. You can tell if your article has been indexed by the search engines by searching for the title in in “quotes”. Once you find it, it’s ok to submit it to the article directories. You would want to do it this way becuase you’ll want to avoid any possible duplicate content penalties as much as possible.
Are You Serious About Waiting A Month?
There is a new method of writing unique versions and submitting them to your articles directories and your own website. It’s possible to easily submit this article to over 700 websites as well. This serves two purposes- first, you aren’t trashing the article directories with more duplicant content, they get enough of that everyday. All you have to do is pick a few articles from one of the top directories, and search for them and then read the links you find and you’ll see how almost completely, if not ‘comepletely’ the articles are word for word the same as on other sites.