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Students approach me, wondering how to develop a system to sell e-books online. They have big dreams of a massive website, complete with links to online articles, free information, seminar schedules, and more. Unfortunately, that is the wrong approach. Those websites confuse customers and dilute your message, preventing your e-book from selling.
If we cant rely on fancy websites to sell an e-book, what else is there?
At first you want to create a web page that only focuses on this one e-book. A one-page website is the best method of marketing information products. Meaning, this web page will only have one page and the only link on this page is going to be the “Buy it” button that leads people to your shopping cart so that you can collect their money.
It seems shocking in this day of “bigger is better”, but a single page website with only one button is the best way to sell your e-book online. if your site has many links, your visitors will probably depart before they even consider whether to purchase your e-book. I have quite a few products listed on my website. However, my biggest and best products are sold using a single page website its the best way, period.
Your website may have only one page, but certain information absolutely must be there. Find a great title, one that demands attention. Make it short and sweet. The average web surfer stays on a site for only seconds before moving on, and you only have one chance to get their attention. So write a title with them in mind. Define their problem and offer your solution.
Get their attention quickly with something like, “I was shocked that the average wedding in 2005 cost thirty thousand dollars.” Your visitors will start thinking to themselves, “Whoa, I didnt know it cost that much. I better read on to see if theres something I can do about this.”
Your title, or headline is the most important piece of your website. You will either keep your visitors reading so you can sell your e-book. Or, you’ll lose them and they will be off to the next site.
When you develop your website, spend most of your time writing your attention-grabbing headline. It will pay off in the long run. Part 2 will discuss the rest of your website and what important distinction you must make when you describe your product to your visitors.
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