Many marketers overlook the art of pre-selling before they ask for the business. This small step is critically important in making sure the person has a need for what you want before you make an offer.

One way to do this is to sell you. That’s right, before you even mention your product or service you can sell yourself through your writing style, audio, video, photo images and a host of other ways for the prospect to buy you.

Building up anticipation is an important aspect of pre-selling as well. Let’s say a friend you told you he bought a product that increased his web traffic by 200% but didn’t reveal the name. You’d be salivating waiting for him to reveal the goods, right? That’s the power of anticipation.

That’s why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!

This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.

Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.

The bottom line, it’s about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you’re helping people solve their problems and you’ll be in business for many years to come.

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